photo credit: James Cridland
Report: Luxury Brands Study and Observations in San Francisco: Part 2.
Part 1 was published on December 14, 2008 Here. Part 1.
What is Interbrand and who is behind it?
Read the excerpts from the company’s page: “ Interbrand, whose motto is “Creating and Managing Brand Value“.
“ started in 1974 when the world still thought of brands as just another word for logo.
We have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets.
We now have nearly 40 offices and are the world’s largest brand consultancy.”
The report is written in a very simple, yet logical and informative style, easily reads as a novel, makes you understand certain things, such as: ”Leading luxury brands understand the need for customer restraint rather than relentless acquisition. It is a paradoxical relationship but knowing when to say no – remaining the seducer not the seduced – requires a discipline that can often border on arrogance.”
“Interbrand launches premiere leading luxury brands ” Study.
“Until recently it seemed that luxury brands remained stable through economic downturns. However, it is clear today, as we plunge forward into the challenges of global recession that no industry will remain insulated,” said Jez Frampton, Group Chief Executive of Interbrand. ”
See how luxury brands are valued, with: Leading Brands Value in Mil, with Louis Vuitton leading the list with brand value of $21.602 Mil.
Amazon.com offers a book about Louis Vuitton brand, which, ” traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags, and accessories for more than 150 years” and, according to some readers, is considered rare on eBay. It’s The Birth of Modern Luxury”.
This (in PDF Format) 2008 Leading Luxury Brands Report is very detailed and informative.
Also, Global Brands Rating for 2008: Global Brands 2008, where Coca-Cola is Leading.
In case you want to do a more detailed study, read Nielsen report, too.
