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Last Friday I finally found time and went shopping to a downtown San Francisco. I was pleasantly surprised by a throng of people, moving in all directions throughout the streets; unhappy by the full to the capacity parking lot (good for them, though), and pensive over why so many people in the stores just looking: not much of the actual buying. 

 

I went to Macy’s, where prices are down to a very realistic level, including jewelry for up to 75% off original price.  The store was bustling with people, a lot of them still in a browsing stage. There was a big crowd in front of the windows: people stopped to look at the cats and dogs ready for adaption, brought in by San Francisco SPCA.  People with boxes, adorned with SPCA logo, accepted donations right there.  Macy’s also has many promotions online, including free shipping (click on the link to see) www.macys.com. 

 

Then, I visited Saks Fifth Avenue, where prices, too, were reduced up to 75% off the original value.  As you know, most of the merchandises this store carries, are brand names.  What I saw made me think again: what’s in the name?  Brand name, that is.  So many dresses, skirts, blouses ended up on the sale rack, that it was really a sad sight. Of course, most were really of a good quality, interesting or a very classic cut, nice colors, but all of those things were still expensive for a regular person with financial responsibilities.  Yes, I know, the store is for well to do people, whose lifestyle carries a position or requires a certain verve in dressing, and who can afford these prices; it’s not for a regular Joe. At the same time I found, that some purcases can be justified, especially if they are 75% off. Evening dresses, priced in a $2,000-3,000 range, which could be worn only by a 6′-2″ skinny models, made me cringe: I guess, I don’t know those people… 

 

Next was Neiman Marcus, where sale racks were full, but the prices were still in the 50% off range.  The store also had a promotion: buy 1 item, get a second one (less expensive) with an additional 30% off.  I had the same thoughts (as in Saks) on the evening dresses. It also seemed, that brand name clothing suffered a fate of being generously discounted.  There was quiet a selection of shoes: a lot of them extremely high-heeled with seriously slashed prices.  Saks’s shoe racks were much smaller and emptier.  I really wonder, what will the stores do with all the unsold merchandise: those people, who usually buy for a regular price won’t touch it, and those who usually can’t afford it, but might buy it now, don’t have much use for it. Classic, office wear could probably do real well, if so many offices didn’t adapt casual dressing… 

 

Now, have you ever heard about the “Law of Attraction“ rule, where if you think of something – you’ll find or get it: one way or another. It happened to me, too. While I was thinking about all the expensive luxury brands being downgraded to an extreme sale rack, there was a study being ready for publishing. The www.interbrand.com came up with a very interesting article (especially, if you are into luxury and fashion), which is in sync with my thoughts. I will write about the Study in Part 2, in my next post. 

 

P.S:

1. Walking past Macy’s I saw a following “composition”: a large, sad dog splashed on the sidewalk, and equally sad, quite cat sitting on its back. Nobody walked by without giving a donation to their jolly-mooded guardian, standing right next to them. I didn’t take a picture, fearing a lawsuit, alleging an unlawful use of an image in the media without the proper consent of the pet…or its guardian.

But then, on Sunday morning I opened my SF Chronicle and what do I see?!  The picture of that group with a cute rat, too! I guess, I missed it.  Now you can see it too, at the top of the post.

 

 

From that article I found out about a video in existence, which I found, too.  Here, watch the “Dog, Cat and a rat” : YouTibe Video . The guardian of these animals is Gregory Pike. 

 

 

2. Sears,  Target Target (offers free shipping), Home Depot and Lowe’s.com – Lowe’s (offers free parcel shipping), have a lot of people visiting and, seemingly, buying. Mostly big household items, such as washers and dryers, furniture, etc. Many people are taking advantage of the stores’ offer to buy with no interest for 12 months.

 

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