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Since we are on the subject of wine tasting (see my post Nose Insurance: $8 Million), I think you should know, that according to a study conducted by the team of researchers of Stanford University, “The more wine costs, the more people enjoy it, regardless of how it tastes”.
They also concluded, that consumers expect more expensive wines to be higher quality, taste better, and with an interesting label on top of it ( good marketing), people already predispositioned to enjoy it.
Really? Do you think it’s true? First of all, let’s start from the process of buying the wine. Do you always know what kind of wine you are buying? Do you make your decision based on the brand and the year? Or the brand, the year and the price? How much attention do you pay to the bottle’s shape and the label?
I am sure, most people know what kind of wine they prefer and judge the taste by something they already expect to find. From then on, it’s probably relative, on a scale of whatever a person compares it to. What I think is most important, is that we all have different tastes and we don’t always voice our opinion in front of other people.
I guess, it is the same theory, as with many other items: cereal (brand name or store name), clothing (Target store or the designer’s T-shirt), furniture, etc.
We could see the difference in the items, when we touch the fabric or try the shoes on, but unfortunately, we have to bring a bottle of wine home and open it in order to decide if we like it. Will you voice your pleasurable experience and drink the wine, even if you don’t like it? Or will you politely nurse the glass in your hand for a while, and pour it away discretely at the first opportunity?
By the way, in case you decide to pour the wine you don’d like down the drain, don’be too quick. Many cooking experts recommend, that you freeze it in cubes (especially white wine), and use it later for cooking or add it, when necessary, in your next glass of wine to keep it cool and less watery (not recommended mixing with different types and brands).
And this is my gift of information to you today. If you have an interesting wine experience or preffered wine, please share your thoughts with us.
To find out more details about the study read Reuters News. And keep in mind, that better marketing does not always result into better quality wine. The motto here should be: “Know your wine and drink it”.
