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As Wall Street Journal Online reported yesterday, the House of Christian Dior unveiled its first ever cell phone. Understandable, it’s not your simple helpful electronic device, it’s a full blown expensive gadget oriented for use by riches of Russia and China.
“The new Dior phone — priced from €3,500, or $5,000, and up — comes after competitors such as Prada SpA and Dolce & Gabbana have turned their fashion-branded mobile phones into significant businesses.”
It also: “In addition to all the regular features of a cellphone — a touchscreen, a camera, ringtones — the Dior phone offers a new gimmick: a miniature phone barely bigger than a USB key. Dior says the mini “My Dior,” as it is called, is handy for women who don’t want to rummage through their bags to find their phones. Instead, the mini version of the phone clips to the outside of a bag for easier access.”
That’s what I call paying attention to details.
You may read all about it and see the image of the phone at: online.wsj.com.
